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Cheeseburger in Paradise Flock Mob Lands in Chicago at Wrigley Field

April 6, 2011

100 flamingo-toting, pink-wearing Cheeseburger in Paradise fans flocked together at the Cubs game in honor of the third year for the award-winning Molly Flamingo Photo Contest

Cheeseburger in Paradise, a restaurant known for its one-of-a-kind beach party atmosphere, showed the power of its online community with a Flock Mob in Wrigley Field at the Wednesday Cubs game against the Arizona Diamondbacks. Fans from Facebook, followers from Twitter and Cheeseburger in Paradise regulars on Foursquare demonstrated the influence of the brand's social media channels with 100 people in the Cubs stands.  In honor of the third annual, award-winning Molly Flamingo Photo Contest, fans held up pink flamingos, creating a Flock Mob in the stands.

"Cheeseburger in Paradise fans are loyal, enthusiastic and have a love for the brand. This was a great example of the online community coming together," said Casey Barile, Cheeseburger in Paradise director of marketing.  "The Flock Mob shows the power of these fans and is a great way to honor Molly the Flamingo."

Cheeseburger in Paradise called out across their social media channels, encouraging fans to partiCheeseburger in Paradiseate in the first ever Flock Mob.  Fans RSVP'd to the Facebook event, forwarded to friends, retweeted on Twitter, and checked in at the Chicago locations in preparation for the event.  The night before, fans flocked to the locations to pick up their Molly to take to the game and enjoyed specials including the signature Molly drinks; Pink Flamingo Margarita made with Cabo Wabo Tequila and X-Rated Fusion Liqueur and Molly's Flockin' Punch with all natural SKYY Infusions.  The fun didn't end after the ninth inning on Wednesday, as Flock Mob partiCheeseburger in Paradiseants joined the "after-party tailgate" at the Downers Grove location, with specials for those who were a part of the mob at the game.  Cheeseburger in Paradise has 31 locations across the nation, including two in the Chicago area in Downer's Grove and Algonquin. 

Back for its third year, the award-winning Molly Flamingo Photo Contest is giving away prizes to the top 10 winners, with a grand prize of an all inclusive resort in Cancun, Mexico! Here's how to enter (no purchase necessary):

  • Check out a pink flamingo yard ornament for a $5.00 refundable deposit from the restaurant.
  • Take a creative photo of Molly having good, clean fun, then submit the photo and a clever caption to www.cheeseburgerinparadise.com/flamingo.
  • Once your photo is posted, return Molly to your local Cheeseburger in Paradise for a free appetizer on your next visit.

For more information about Molly the Flamingo Photo Contest and the Flock Mob, find us on Facebook, follow us on Twitter or visit www.cheeseburgerinparadise.com.